Insights

Here are some tips about planning and running websites, aimed at non-technical people. They are things that I have observed or learned over the years. I'm writing a short series of articles, and these are the first four.

• Don't skip the strategy
• Think about budget and time
• Cover the legal requirements
• Working with agencies

February 2026: the next articles will be about website testing and the psychology behind why some people dismiss criticism of their site or app.